In partnership with a marketing agency, I was one of the artists that worked in this Easter campaign with Baci Perugina.
The live lettering action had a duration of several days, where Baci Perugina customers would win a bespoke lettering tag or chocolate box message. It had such a great reception with the public and success that the Baci Perugina clients decided to take the marketing action to a private employees event, held at Eataly São Paulo.
The numbers of tags and chocolate boxes hand lettered were high, I could roughly count in the end as being 95 chocolate boxes and 416 Easter egg tags! I was so proud of that huge achievement.
