My goal was to translate the Never Fully Dressed brand into a professionally designed, comprehensive document to visually translate their energy and potential to stakeholders.
With the client's brand guidelines as a starting point, I wanted to push and elevate the visuals, bringing the fun personality and strategic vision of the brand itself.
Pairing Never Fully Dressed rich patterns, products cut-outs and elegant and bold type, the final design channels the energy of a high-end publication – confident, curated and impactful. The presentation was developed in a digital-first format and included videos across selected pages to bring the narrative to life. The decision to go beyond static visuals and incorporate moving image elements was a creative one – adding rhythm, depth, and a heightened sense of storytelling to the overall experience.
Creative Direction
Image overlapping
Bold, striking clothing patterns used as background
Cutouts to highlight the products and add graphic interest to compositions
Elegant typography
Editorial fashion look
Every detail was considered to balance clarity with visual flair, ultimately elevating the brand while staying true to its vibrant spirit. This project set a strong creative benchmark and was later referenced by the client themselves as a standard for future concepts.
End Product
After the visual design created and approved, the end product was a document with more than 50-page, digital-only, with interactive menu, videos added into the layouts, and data visualisation.
All delivered to bring the fun and energy of the brand to each page, showcasing Never Fully Dressed as the amazing brand as it is to key stakeholders.
Repercussion
Following the excellent reception and success of this project, the client returned to us to replicate its visual standards and interactivity across other projects, specifically citing the Never Fully Dressed design as the creative benchmark. Off the back of two further successful cases, we secured a new client for the agency, confirming the high standard of work and project management from start to finish.
