My goal was to translate the Alex Monroe brand into a professionally designed, comprehensive document to visually translate their craft and expertise to stakeholders.
With only the client website as a starting point, I did a research of the elements on the brand website, social media and other. I was aiming to elevate the brand and showcase their jewellery pieces as a big part of the visuals. The end result was a combination of compositions with jewellery cutouts, handwritten type and campaign photography.
The final design channels the classic and craft that connects the brand Alex Monroe. The presentation was developed in a digital-first format and included videos across selected pages to bring the narrative to life. The decision to go beyond static visuals and incorporate moving image elements was a creative one – adding rhythm, depth, and a heightened sense of storytelling to the overall experience.
End Product
After the visual design created and approved, the end product was a 50-page document, digital-only, with interactive menu, videos added into the layouts, and data visualisation.
